Christian Holloway is the UKIN Innovation Manager for CEVA Logistics CL, bringing over 15 years of industry experience. With a strategic mindset and an interest in all things innovative, he strives to change perceptions of what is achievable to deliver tangible results. Within CEVA, he specializes in innovation across the UK and Europe, as well as being the UKIN SME for Copacking. Christian believes in the transformative journey of innovation, emphasizing the power of small incremental changes to achieve larger innovation objectives.