Tony Dobson currently serves as the UK Chief Revenue Officer at Synergy Logistics. With more than 35 years’ experience in supply chain technology, both on the vendor and end-user side, Tony has a unique understanding of the role of technology in helping companies achieve their strategic goals. He fully understands the current pressures in the labour market and the constant goal to maximise efficiency and cost in the supply chain. Tony has held senior IT roles with Microlise, Kewill, eBuyer and Play.com. He joined Synergy Logistics in 2012 as Operations Director and became CRO in 2013.